The ever-growing world of spas
The impact of the Pandemic and the sector recovery
From 2007 to 2019, the spa sector registered a constant growth, with a yearly increase of 7.7%, achieving a total of 169.369 facilities in 2019. However, the pandemic struck a serious blow to the sector: in 2020, revenues dropped dramatically and about 5.600 where forced to close. Despite the struggle, the sector showed signs of recovery between 2021 and 2022, with revenues that exceeded the ones before the pandemic in countries such as the United States, Canada and Switzerland. And yet, clients’ habits and needs have changed profoundly. Now, there is greater attention to interpersonal distancing, hygiene and cleanliness. The centres must make clear that their work revolves around these priorities, reassuring clients on the measures taken to ensure their safety.
Future Perspectives and new opportunities
Taking a look at the future, the forecast for the sector is very promising, with an annual increase of 8.3% until 2027. Even the other wellness domains, like the one of hot and mineral springs, are undergoing a significant development. The 2024 Global Wellness Summit will present new data that will not only confirm the recovery of the sector, but also its expansion.