Sleep Tourism and the New Frontiers of Wellness when travelling
Over the last few years, sleep tourism has become one of the most fascinating and relaxing trends in the travel sector. As more and more people are in search of experiences that combine wellness and rest, according to the recent Travel Trends Report publishes by international hotel operator Hilton, 2025 is bound to be the year of “Sleep Tourism 2.0”, the evolution combining technology, customisation and deeply immersive relaxation practices. Let’s discover together how sleep is reshaping guests’ stays.
The Charm of Rest Away from Home
According to recent studies, two out of five travellers choose hotels that can ensure better sleep than they can get at home. This research of rest and quality has become key in travel planning, with 70% of luxury travellers who opt for facilities offering services for sleep quality, like wellness rooms and rest-oriented spa treatments. The ancient Scottish practice of “Hurkle-Durkling” – that is, spending the entire day relaxing maybe in bed or on a comfortable armchair overlooking the sea, has also been catching the travellers’ eye. This holiday philosophy, promoting pleasant idleness, is particularly appreciated by young travellers of the new generations.
Wellness Rooms and Sleep Technology
The wellness rooms are the stars of sleep tourism. Equipped with blackout blinds, adjustable lighting and sophisticated technologies to monitor and improve sleep cycles, these rooms are ideal for those who are in search of regenerating rest. Several luxury hotels have already started integrating these solutions, including also customised services like spa treatments dedicated to night relaxation and also “app naps”, short breaks to optimise energy levels throughout the day.
Lone Travellers and Wellness
Another segment that is capturing attention is the one of “MeMooners”, travellers who choose to travel on their own and focus on themselves completely. These trips combine relaxation, self-discovery and connection with other people who share the same approach to life. Wellness destinations are the ideal choice to attract this growing category. With the growth of these technological innovations, sleep tourism will continue to evolve, offering customised experiences that combine comfort, sustainability, connection and provide a chance for digital disconnection, balancing the convenience of technology with the need for off-line moments.
The innovations by Starpool for the treatment of sleep
In line with the growing attention of travellers towards the topics of relaxation and sleep, not just on holiday but also during business trips, we at Starpool developed innovative technologies to improve sleep in an effective and cutting-edge way. One example is Zerobody Dry Float, which, thanks to the benefits of the Dry Float Therapy, reduces stress, improves sleep and balances the sleep/wake alternation.